Retention engine

Campaigns

Four pre-staged retention plays — each tied to a segment, channel, and trigger. The engine surfaces the audience and Claude composes the personalized note per guest. Hook them up to your existing email / SMS tools and they run automatically.

Stacked annual upside
$9,001
CONCIERGEvip

Chef's Spring Tasting · VIP First Seating

Reserve VIPs into the spring tasting menu before public booking opens.

Audience
3
Expected conversion
62%
Annual upside
$1,218
Trigger
48h pre-launch · concierge phone outreach + confirmation email
Example send
{{first_name}} — first dibs on Olivier's spring tasting

We're soft-launching the new spring tasting menu Thursday and reserved 14 seats for our anchor regulars before Resy opens it Friday morning. We saved one for you. Reply with a date and party size and Marie will hold it personally.

Audience coverage3 guests targeted
EMAILregular

Saturday Brunch · Bakery-First

Defend Saturday brunch revenue from the regulars who haven't booked in 3+ weeks.

Audience
104
Expected conversion
34%
Annual upside
$1,506
Trigger
Sent every Wed 10am to regulars without a 14-day reservation
Example send
Cube croissants are back in the case Saturday at 8

Quick heads up — chef Camille is dropping a one-day pistachio cube croissant variant Saturday morning. They go fast. Tap below to hold a 9:30 brunch table and we'll set them aside.

Audience coverage104 guests targeted
EMAILat risk

We Miss You · Plate-on-Us Winback

Reactivate regulars whose visit cadence has slipped past 2x normal.

Audience
35
Expected conversion
27%
Annual upside
$1,768
Trigger
Auto-fired when daysSinceLastVisit ≥ 2× cadence
Example send
{{first_name}}, we owe you escargot.

It's been a minute. Come in any night this month and the escargot's on us — chef's way of saying we noticed you weren't around. Just mention this email when you book.

Audience coverage35 guests targeted
EMAILone timer

First Visit Recap · Convert to Regular

Convert single-visit guests who scored well into return visits.

Audience
310
Expected conversion
18%
Annual upside
$4,509
Trigger
Day 14 after first visit · gated on positive sentiment
Example send
Two more reasons to come back

Last time you were in, you tried the {{top_item}}. Two new things since then: a Sunday-only morning bun and the Loire Valley wine flight. One has 12 of 12 five-star reviews. The other has us behaving like our cube croissant launch all over again.

Audience coverage310 guests targeted